Hopes & Dreams
Brand & Communication Strategy . Storytelling . Copywritting
We partnered with Hopes & Dreams, a dynamic new children’s clothing brand launching in Portugal, to create a strong and charismatic brand identity that truly stands out. In a competitive market, they needed a unique positioning that would appeal to both children and parents.
With this goal, we crafted a comprehensive brand communication strategy including brand positioning, mission and values, creative storytelling, and a memorable tagline— Grow Bold. The result is a cool, empowering brand identity, inspiring confidence in kids and a relaxed lifestyle for families.
