Burel Factory
Creative Concept . Art Direction . Location Scouting . Photography
Burel Factory is a Portuguese brand born in Serra da Estrela, dedicated to the preservation and regeneration of the industrial heritage, the deep knowledge of the wool industry that crosses generations.
We crafted the entire creative vision for Burel’s winter campaign, inspired by the landscapes of Serra da Estrela. From conceptualizing "Threads of the Mountain" to building a mood board, scouting breathtaking locations, and directing photography.
